News current topics relating to PARX

Here we bring together the most important news about PARX, latest releases of Salesforce, events and new customer stories. Read about what interest us.

Visit our team at Salesforce Basecamp in Mainz

18. 02. 2019

Save the date! On March 12th the Basecamp Tour starts in Mainz and PARX is represented as a sponsor. Join our team at the PARX booth and learn more about our solutions.

Register now

Salesforce for Manufacturing with PARX

07. 02. 2019

Join us on March 27th, 2019 at Gotham Co-working space in Lausanne to discover how to manufacture a whole new kind of customer success. Benefit from Juergen Brixel's - Industry specialist - point of view, followed by a hands-on demo. We will end our session with a Customer Trailblazer testimonial and networking drinks.

Details and registration

Press release: PARX is opening a new site in Frankfurt am Main

01. 02. 2019

PARX expands its local presence in Germany! Centrally located between the main railway station and the banks of the River Main, we welcome business partners and interested Salesforce enthusiasts to our new PARX office at Wiesenhüttenplatz.

Read the full press release

We wish you Happy Holidays

21. 12. 2018

This year we have again decided to make a donation, committing to two social projects to help socially disadvantaged people. We wish you Happy Holidays and a wonderful start to 2019!

Find out more

PARX takes part in Festival Transfo 2019

19. 12. 2018

PARX - as a player in digital transformation in the Grenoble region - is also taking part in the French Transfo 2019 festival! Visit us on 29th January 2019 to learn how Salesforce can help drive your sales and customer service processes. We'll show you how to improve your customer relationships with Salesforce, Marketing Automation and Business Intelligence in various demo sessions on customer relationship management with Salesforce.

Details & registration (only available in FR)

Salesforce Basecamp Lausanne 2018

29. 10. 2018

Salesforce is coming to Lausanne! Save the date for the Salesforce Basecamp Event on December 4th, 2018! Join the Swiss Cloud Computing Community for a day full of innovation, networking and fun. As a sponsoring partner we warmly invite you to visit us at our booth.

Details & registration

Press Release: PARX opens first branch in France

10. 10. 2018

Following the steady growth of PARX in recent years, we are continuing our expansion strategy outside the DACH region and opening our first French branch. Since September 2018, we have been active in Grenoble, offering our Salesforce services to companies in the French market. With this in mind, Sébastien Duffournet, Head of the French PARX office, is now in charge of developing of the local team as well as the growth of our French activities.

Read the full press release

Visit Us @ DMEXCO 2018 in Cologne

28. 08. 2018

Meet our team of experts at DMEXCO 2018 on September 12-13 in Cologne and find out how you can benefit from the digital transformation with Salesforce and drive your business forward.

Details & registration

Summer '18 Release - Greater personalization and more intelligent collaboration

14. 06. 2018

Just as summer arrives, it's that time again. With its Summer '18 Release, Salesforce is rolling out yet more interesting new features. The latest version boasts more personalized and integrated customer journeys, helps your team work in a more integrated way, and takes the statistics for your entire organization to a whole new level. PARX has summarized the best features for you.

Please do not hesitate to contact us if you are interested in certain functions for your company. Simply get in touch with your PARX contact or Silvio Galfetti in Zurich (, +41 43 500 97 21), Christophe Gaget in Lausanne (, +41 21 533 59 42) or Matthias Hussl in Germany (, +49 40 232 05 4002).

Find out more about Summer'18 Release

Stöckli’s digital communication gets personal touch with Marketing Cloud

28. 05. 2018

Swiss company Stöckli manufactures exclusive, premium sports equipment. It is especially well-known for its downhill skis, which are used by many top athletes on the alpine ski circuit. Stöckli sells its skis, bicycles and sports clothing in its own branches and via partners (e.g. sporting goods stores). In addition to interactive on-site campaigns, such as the popular ski test weeks, the Marketing Cloud now provides Stöckli with the option of generating personalized digital communications for both its existing and potential new customers.

Read more about on how Stöckli uses Marketing Cloud

We're introducing our new colleagues

30. 04. 2018

In recent months, PARX has again welcomed on board a number of new staff. You can find out all about them in this article. Veronika Schütt will support us as an Internal Business Analyst and Project Manager in Berlin. Claudia Murad is also joining our Berlin team — as a Consultant. Manasi Gangal and Dmitry Yasko will boost our Technical Architect team, while our Developer team also welcomes two new experts: Andrey Korolyuk and Dmitry Merkis will be working as Developers at PARX. Welcome onboard!

Read more about our new colleagues

Salesforce Spring ‘18 Release – Personalize Salesforce for your company

13. 03. 2018

The new Spring ‘18 Salesforce Release contains a number of new features for the Lightning user interface. These include navigation improvements and the new availability of surveys on Lightning. There are also new functions for Lightning when it comes to artificial intelligence, analytics and dashboards. Our colleague Kevin Engelmann has put together a detailed overview of the most interesting features.

Please do not hesitate to contact us if you are interested in certain features for your company. Simply get in touch with your PARX contact or Silvio Galfetti in Zurich (, +41 43 500 97 21), Christophe Gaget in Lausanne (, +41 21 533 59 42) or Matthias Hussl in Germany (, +49 40 232 05 4002).

Read about the best new features

More Power for PARX!

03. 01. 2018

PARX has been very busy recruiting talented new Salesforce experts. We have been able to find more valuable resources for our various teams. Slaven Imhof and Pascal Dürmeyer join our Marketing Automation Competence Center, Michael Zimmer now supports us as a Senior Account Manager, and Eren Sonal joins our team of Consultants. In addition, four new colleagues have started in Minsk: Luc Shmarlousk and Vitaly Karpovich join us as Salesforce Admins, Vadim Dubovsky as a Quality Assurance Engineer and Ivan Kliaviakin as a developer. Welcome to the team!

Read more about our new team members

Pernod Ricard: Real-time expense management

21. 12. 2017

PARX developed the Trade Promotion Management system, which is based on Lightning Components, for Pernod Ricard, the globally active manufacturer and promoter of spirits and wines. All expenses are entered via the iSpend application and can be analyzed in real time. PARX realized the application with Heroku.

Read the Pernod Ricard customer story

Salesforce Winter ‘18 Release – «Lightning has now matured»

20. 12. 2017

The recently released «Salesforce Winter ‘18» Update includes some highly anticipated changes and new features that will improve usability and help you to be more efficient using Salesforce products. Again, Salesforce focuses on its Lightning Experience Interface and streamlines its products to have one common user interface. Given the fact that Lightning Experience has constantly grown and improved over the last five releases, it is now an excellent, mature alternative to the Salesforce Classic interface, which offers additional features you would not want to do without once you’ve tried them. We’d like to introduce our favorite new features to you.

Below we take a close look at what we think are the most interesting new features. Please do not hesitate to contact us if you are interested in certain functions for your company. Simply get in touch with your PARX contact or Silvio Galfetti in Zurich (, +41 43 500 97 21), Christophe Gaget in Lausanne (, +41 21 533 59 42) or Matthias Hussl in Germany (, +49 40 232 05 4002).

Find out more here about the most important new features in the Summer ‘17 Release

Automated 1:1 marketing

19. 09. 2017

What do you do with customers who add something to their shopping basket, but then leave your website without placing an order? Do you have an automated onboarding process for your new customers? Does your sales team know which leads are hot? Do you treat all customers the same, whether they are new or recurring customers who buy your products regularly?

With Marketing Automation, you can accompany your customers throughout the entire customer lifecycle. It allows you to generate relevant personalized content for them at each point of contact, thus providing them with an individual brand experience. Impress your customers with 1:1 e-mails or a personalized website, send them information based on the interactions you have had with them via a number of different communication channels. All of this helps you support them throughout the entire customer lifecycle – fully automated and easy to evaluate.

PARX has a team of experts in the field of Marketing Automation with certified consultants in Zurich, Munich and Lausanne. Our team would welcome the opportunity to provide you with advice and implement projects for you based on the Salesforce Marketing Cloud and Pardot – both for B2C and B2B companies.

Find out more about data-driven marketing

Swiss Education Group: Reaching more prospects with Pardot

19. 09. 2017

The Swiss Education Group provides the largest network of hospitality management education in Switzerland. The group digitalized their marketing communication with Pardot using its state-of-the-art technology to qualify leads, nurture them and track the results.

Find out how Swiss Education Group digitalizes its processes using Salesforce

Welcome at PARX!

18. 09. 2017

PARX has continued to grow over the recent summer months, with more new faces joining the teams in four locations.

Get to know our new colleagues

Salesforce Basecamp Geneva

17. 09. 2017

Salesforce is coming to Geneva. Join the Swiss Cloud Computing Community for a day full of innovation, networking and fun. Switzerland's leading brands will share their vision of a customer centric company and how they use innovative technologies for Sales, Service, Marketing and IT to connect with their customers in a whole new way.

Meet the PARX team at our booth at the event.

Thursday, 28 September, 2017
Hotel President Wilson, Genève

More information & registration

Press Release: Persistent Systems Acquires PARX

24. 07. 2017

Persistent Systems (BSE and NSE: PERSISTENT) today announced the acquisition of PARX, a Salesforce Certified Platinum Partner in the DACH market of Germany, Austria and Switzerland that focuses on its customers' business models, strategic and operational objectives. This marks a continuing global expansion for Persistent, which includes the recent openings of development centers in Mexico, Israel and new locations in the U.S. The acquisition of PARX follows last year’s acquisition by Persistent of Australia’s leading Salesforce consulting partner, PRM Cloud Solutions. Persistent is a Salesforce Certified Platinum Partner.

Click on this link to view the press release

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